SEO Monthly Report
Hummus Xpress — Month 2 — May 2026
Summary for Eddie
Month 2 moved from research into Search Console-backed execution. The highest visible demand in the current export is still around the menu, food truck/event catering, Tempe/Phoenix food truck searches, Mediterranean catering, and catering platters. This month I published a new corporate food truck article, tightened the Food Truck and Catering pages around those real queries, restored a crawlable Hummus Xpress Menu landing page, kept the Press Kit page for citation outreach, and updated the sitemap so Google has clear pages to crawl.
Targeted Keywords
- hummus xpress menu
- food truck event catering
- food trucks tempe
- food trucks near me
- hire a food truck phoenix
- food truck catering
- mediterranean food truck
- mediterranean catering
- catering platters
- corporate food truck catering phoenix
These were selected from the raw Google Search Console export already in the project, plus the April autocomplete and SERP research. Priority went to queries with real impressions, commercial intent, and pages Hummus Xpress can realistically improve without a large rebuild.
Status Report
Baseline from the raw Search Console rows fetched April 9, 2026. Position is impression-weighted from the raw query/page/device/country rows, which is the safer method for this export. The work below targets the queries in that export rather than guessing from generic SEO advice.
Primary Changes
- ✓ Published a new article: "Corporate Food Truck Catering in Phoenix: A Simple Office Event Plan" — built for the corporate/event food truck intent that supports the food truck page.
- ✓ Updated the Food Truck page title, meta description, and body copy around real queries: food truck event catering, food trucks in Tempe, food trucks near me, and hire a food truck in Phoenix.
- ✓ Updated the Catering page title, meta description, and body copy around Mediterranean catering, hummus catering, catering platters, boxed lunches, and office/event catering.
- ✓ Restored a crawlable Hummus Xpress Menu landing page and changed the old
/menuredirects to point to that page instead of sending menu searchers to a generic catering page.
Other Changes
- ✓ Added the Menu page to the main navigation, footer, build config, and sitemap so Google and visitors can actually find it.
- ✓ Added the new corporate food truck article to the sitemap for crawl discovery.
- ✓ Kept the Press Kit & Directory Information page live as the citation/backlink reference URL for directories, media, and event partners.
- ✓ Checked public search results for priority citation profiles: Yelp and Facebook are visible; ezCater, Roaming Hunger, Best Food Trucks, The Knot, and WeddingWire did not show clear indexed Hummus Xpress profiles in the quick public check.
Search Console Opportunities
| Query | Impr. | Position | Action |
|---|---|---|---|
| hummus xpress menu | 318 | 12.7 | Menu page |
| food truck event catering | 22 | 6.8 | Food Truck page + article |
| food trucks near me | 28 | 11.6 | Food Truck page |
| food trucks tempe | 34 | 12.8 | Food Truck page |
| food truck catering | 21 | 27.4 | Food Truck page + article |
| mediterranean food truck | 43 | 23.3 | Food Truck page |
| mediterranean catering | 26 | 29.9 | Catering page |
| catering platters | 26 | 33.3 | Catering page |
| hire a food truck phoenix | 18 | 32.4 | Food Truck page |
Updated Pages
| Page | Why | Status |
|---|---|---|
| /food-truck | Event, Tempe, near-me, hire intent | Updated |
| /catering | Mediterranean catering + platters | Updated |
| /hummusxpress-menu | 318 menu impressions | Restored |
| /blog/2026-05-16-corporate-food-truck-catering-phoenix/ | Corporate/event support article | New |
| /press-kit | Backlink/citation reference | Live |
Backlink & Citation Sprint
Confirmed / Visible
- →Yelp: public result visible for Hummus Xpress in Tempe.
- →Facebook: public page visible and contains Hummus Xpress / Tempe signals.
- →Press Kit: live on HummusXpress.com for accurate NAP, categories, service area, and official URLs.
Priority To Verify
- →Google Business Profile categories, services, photos, posts, and website links.
- →ezCater, Roaming Hunger, Best Food Trucks, Food Truck Club, and Street Food Finder.
- →The Knot and WeddingWire for wedding catering visibility.
- →Apple Business Connect and Bing Places for local citation consistency.
Live URLs To Check After Deploy
- → New article: https://hummusxpress.com/blog/2026-05-16-corporate-food-truck-catering-phoenix/
- → Updated Food Truck page: https://hummusxpress.com/food-truck
- → Updated Catering page: https://hummusxpress.com/catering
- → Menu landing page: https://hummusxpress.com/hummusxpress-menu
- → Press Kit: https://hummusxpress.com/press-kit
Next Steps
- → Confirm or share access for Google Business Profile, Yelp, ezCater, Roaming Hunger, Best Food Trucks, The Knot, WeddingWire, Apple Business Connect, and Bing Places.
- → Use the Press Kit page as the single reference URL when updating directory profiles and outreach messages.
- → After Google crawls the updated pages, pull a fresh Search Console export and compare menu, food truck, catering, and article impressions against this baseline.
- → If the updated pages begin moving, the next content target should be a dedicated city/service page such as Tempe catering, Phoenix catering, or food truck rental Phoenix.